Viridian Bay
Viridian Bay has been creating and curating handcrafted home and garden decor since 2016. Working as an in-house designer, I led Viridian Bay into it's 10th Anniversary with an updated, cohesive brand identity. Since joining in 2025, the company has seen an increase in sales by 20% year over year.
2025 – Present
Brand Identity
Catalogs
Paid Social
Web Design
Animation
Brand Identity
October 2025 - January 2026
A fresh, cohesive visual direction that celebrates the past decade, while also adapting to suit an aging target demographic.
Catalog
Seven issues are produced across the year. Each showcasing products old and new and distributed to 150,000+ customer's homes across the United States. The following are select catalogs from 2026.
Email Blasts
Sent two to three times a week, these Klaviyo email campaigns are designed to promote new products, sales, and to keep customers engaged and informed.
Paid Social Campaigns
With support from Viridian Bay's marketing company, unique creative assets are designed & tested across various social media platforms to retain existing, or attract new customers.
Animation
Short, whimsical animations present across the brand to spark the imagination of customers via visual storytelling.
Projects out in the wild…
Events T Shirts
2024 – 2025 | Merchandise
Large events such as our Intramural Sports Championships and Annual 5K Walk Run & Roll required something special to give to our participants. That came in the form of limited-run T Shirts and merchandise.
Flyers & Posters
2024 – 2025 | Marketing Campaigns
Advertisements and marketing materials promoting various events or activities hosted by Campus Recreation. These materials were resized and formatted designed for flyers, posters, a-frames, TVs, and social media.
2025 Mashoufie Lip-Dub
May 2025 | Audio Mixing & Acting
Directed and Produced by Daniela Haro, the Mashoufie Lip-Dub set in place a new tradition for Campus Recreation, an annual end of year lip-dub video. The assorted setlist of songs was mixed together by me.
Signage
2024 – 2025 | Signage
Fun and bold campaigns focused on sustainability and informing community members to clean up after themselves.
Alli Gator in the Pool
October 2024 | Motion Graphics
A short animation of SF State's mascot Alli Gator, floating across the Mashouf Wellness Center's Natatorium. Created for an campaign advertising an Inner Tube Water Polo event.
Projects out in the wild…