City of Vallejo Rebrand

Vallejo had fallen on hard times and a degrading public perception. Despite it all, it’s incredibly diverse and tightly knit citizens have positioned the community to be a city on the rise. The city needed an identity that resonated with its citizens, and shifted attention toward its welcoming, thriving, uplifting, diverse, and inspirational community.

Whereas other city brands are usually focused on tourism, the greatest strength of Vallejo's new identity is a focusing on people, their achievements, and highlighting Vallejo's position as one of the most diverse cities in America.