Gleam Soap Packaging Series

Gleam is an emerging soap brand targeted towards middle class adults willing to purchase a more premium product. They required an expandable package design that would be competitive in the soap market and utilize their existing logo and dielines.

Gleam’s new packaging utilizes collage, a ubiquitous activity that permeates throughout life. This allowed gleam to feel relatable and nostalgic, and not targeted toward an exclusively feminine or masculine presenting audience, but rather a more broader, inclusive one.